Merkactivatie Fisherman's Friends skateland Nine Yards

Brand activations with Urban sports

A strong brand activation is about experience. Nine Yards develops and delivers brand activations using urban sports as a powerful platform. From pop-up skateparks and product launches to international events and complete brand experiences.

Make your brand move
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Why use urban sports for a brand activation?

Urban sports bring together sport, culture and community. They give brands direct access to an engaged audience and create a natural setting for interaction and brand experience.

  • Reach an active, engaged community
  • Connect your brand to sport and culture
  • Create interaction
  • Generate content people want to share
  • Give your brand a physical presence
  • From concept to production under one roof
Urban sportvoorziening Oosterhout Lukwelpark

De toepassingen van spuitbeton:

Betonherstel

Bij scheuren, afbrokkeling of veroudering van betonconstructies. Spuitbeton hecht goed op bestaand beton en versterkt de structuur.

Gevelrenovatie

Bij verouderde of beschadigde gevels biedt spuitwerk beton een snelle en esthetische oplossing.

Wandbekleding en sculpturale vormen

Spuitbeton maakt het mogelijk om creatieve, ronde of ruwe structuren naadloos op te bouwen.

Bouw van skateparken

Nine Yards past spuitbeton toe in bowls, transitions en ramps voor optimale flow en duurzaamheid.

Nine Yards skateparks Vans OTW paris 2023

We bring our skate expertise to every activation

Urban sports are not a marketing gimmick to us. We know the culture, the sport and the people who move within it. We translate that knowledge into activations that feel authentic and work technically. From the first concept to the complete activation, we develop, design and build the space where brands and urban sports come together.

Nine Yards Dior Pop-up store Rotterdam

From a single obstacle to a complete brand experience

From a first idea to an activation that takes over an entire location. We scale urban sports brand activations to what the brand needs: from a single custom build to a complete urban sports experience. We look at why, who you want to reach and what you want to achieve. That way, urban sports become more than a backdrop, they become part of the story and create a brand experience that genuinely reaches the right people.

Pier Parade 2025 Rafael Bracke Nine Yards skateparks

Looking for a brand activation that stands out?

From the first idea to the activation on site, we bring brand, urban sports and street culture together in a physical experience that people remember. Have a campaign, product launch or ambition in mind? Bring it to us.

Let's meet!

Frequently asked questions about brand activations

  • What is a brand activation with urban sports?

    A brand activation with urban sports uses skateboarding, BMX or other urban sports as a platform to bring a brand, product or campaign to life in a physical and engaging way.

  • What types of brand activations can you deliver?

    From pop-up skateparks and custom skate obstacles to urban sports events, product launches and complete brand experiences.

  • Can you deliver a brand activation from concept to execution?

    Yes. We can support everything from concept development and location scouting to design, production, branding, installation and event execution.

  • Which brands are urban sports activations relevant for?

    For brands looking to connect with urban sports, street culture and an active community. From action sports and lifestyle brands to fashion and other brands looking to reach their audience in a relevant way.

  • Can you build a temporary skatepark or pop-up skatepark?

    Yes. We design and build temporary, modular skate facilities for events, campaigns, product launches and brand activations. Our own design and production capabilities allow us to work quickly when timelines are tight.

Ready to get your brand moving?

An idea for an activation, product launch or urban sports event? Bring it to us. We’ll think with you about the concept, the location and what it takes to actually build it.

Get to know us