Brand activations with Urban sports
A strong brand activation is about experience. Nine Yards develops and delivers brand activations using urban sports as a powerful platform. From pop-up skateparks and product launches to international events and complete brand experiences.
Make your brand moveWhy use urban sports for a brand activation?
Urban sports bring together sport, culture and community. They give brands direct access to an engaged audience and create a natural setting for interaction and brand experience.
- Reach an active, engaged community
- Connect your brand to sport and culture
- Create interaction
- Generate content people want to share
- Give your brand a physical presence
- From concept to production under one roof
We bring our skate expertise to every activation
Urban sports are not a marketing gimmick to us. We know the culture, the sport and the people who move within it. We translate that knowledge into activations that feel authentic and work technically. From the first concept to the complete activation, we develop, design and build the space where brands and urban sports come together.
From a single obstacle to a complete brand experience
From a first idea to an activation that takes over an entire location. We scale urban sports brand activations to what the brand needs: from a single custom build to a complete urban sports experience. We look at why, who you want to reach and what you want to achieve. That way, urban sports become more than a backdrop, they become part of the story and create a brand experience that genuinely reaches the right people.
From skate activation to branded space
A brand activation can take many forms. From a temporary skate setup to a complete urban sports experience. We translate your brand, audience and ambition into a physical activation that fits the moment, the location and the people you want to reach.
Brand activations
A brand activation should do more than put a logo in front of people. We create physical experiences where brand, urban sports and audience come together. From a striking custom element to a complete activation on location.
Skate activations
Make your brand part of skate culture. We develop skate activations ranging from custom obstacles and skate setups to complete skate jams and temporary skateparks, tailored to the brand and the community.
Urban sports events
Urban sports as a powerful platform for brand, community and audience. We design and deliver the physical environment for events, from temporary courses and sports facilities to complete event setups.
Pop-up skateparks
A skatepark doesn’t have to be permanent to make an impact. We design and build temporary, modular skateparks for events, campaigns, product launches and brand activations.
Product launches
Don’t just present a new product. Give people a reason to experience it. We combine urban sports with a physical brand experience that fits the product, audience and campaign.
Branded spaces
Bring your brand to life in physical space. We design and build branded spaces, shops and showrooms where custom design, functionality and brand identity come together.
Urban sports as a powerful platform for brand activation
Urban sports give brands credibility. Skateboarding, BMX and other urban sports are more than sports; they are communities, cultures and ways of life. That creates space for brands that want to contribute, not just be seen. The right activation can create more than visibility: it can spark interaction, build affinity and create lasting connections. We make sure brand and sport strengthen each other, from the first sketch to the moment the activation comes to life.
Looking for a brand activation that stands out?
From the first idea to the activation on site, we bring brand, urban sports and street culture together in a physical experience that people remember. Have a campaign, product launch or ambition in mind? Bring it to us.
Let's meet!Ready to get your brand moving?
An idea for an activation, product launch or urban sports event? Bring it to us. We’ll think with you about the concept, the location and what it takes to actually build it.